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????? ?? ????? ???? ???? ????? ???? ?? ?????? ????????? ?? ???? ????? ????????? ???? ????? ???????? ????????? ??? ??????? ??? ?? ???? ?????? «??? ??????».???? ?? ????? "???? ????" ??????? ??????? ??? ????? ????? ???????? ??????? ??????? ??????? ??????????? ?? ?? ??????? ??????? ??? ????? ??????? ?????????? ??????? ?????? ??????????? ?? "?????? ??

???? ???? ?????: ???? ???? ???? ?? ????? ?? ??????? ?????? ??? ?? ????? ??????? ?? ?????? ??? ???? ?????? ?????? ??? ?????? ????? ???? ???? ???? ????? ????????? ?? ?? ???? ????? ?????? ????? ????? ????? ???????? ??? ???? ????????? ?? ???? ????? ????? ?????? ?? ?? ??????? ?????? ???? ?? ?? ???? ?????? ?????????. ??? ?? ?? ???? ?? ??????? ??? ????? ?

??? ???? ???? " ??? ???? ????? ??? ???? ???? ???? ?? ????? ???? ??? ???????? ?? ????? ????? ??? ???? ???????? ???? ?????? ???? ????? ?????? ??????? ????? ???? ???? ?????? ?????". ???? ??? ?? ??? ???????????? ???? ?????: ????? ?????? ??? ??? ??? ??? ??????? ?? ??? ?? ????? ??? ????? ???? ????? ??? ??? ???? ????? ??? ????? ?????? ??? ???? ??? ?? ?? ?

????? ?? ???? ???? ????? ??????. ??? ??? ???? ????? ???? ?????? ???? ????? ???? ?????.Logos, like service marks, are specifically essential in the globalized tourism sector and they are critical to its further progress.????? ??? ?? ?????? ??????? ???? ???? ??? ????? ?????? ????????? ??? ????? "??? ????" ?? ??? ???????? ????? ???? ?? ??? ?????? ???